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About Us

At the Alfa Collection we pride ourselves on honesty and integrity. We are committed to listening to and respecting the voice of our clients, creating innovative, environmentally friendly and luxurious experiences.


The most critical factors in ensuring an unrivalled experience often lie in the details. Our commitment to eco-conscious values is embedded in our signature collections which are void of harsh chemicals; are cruelty-free; and responsibly housed in biodegradable and recyclable packaged hotel amenity for a brighter future.

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The Alfa Difference

Quality Formulas – Professionally formulated using gentle yet highly effective ingredients, all products in the Alfa range are pH balanced and free from harsh chemicals like Sodium Lauryl Sulfate (SLS) and Parabens, making them gentle enough for all skin types.


Beautiful Botanicals – Infused with handpicked nutrient-rich plant and flower extracts, the products impart deep hydration while the luxury scents create unforgettable memories.


Trustworthy – Designed and formulated in Australia following strict standard and quality control guidelines. Every product from Alfa is designed to delight guests with stylish and effective amenities that create a unique experience.

Our Green Vision

At the Alfa Collection, we believe that hospitality can be green and sustainable. We are committed to creating effective and ethical guest amenities while conserving our planet for future generations by minimising impacts on our environment.

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Green Eternity Promises

Eco-conscious and socially-aware Features & Benefits

Made with wild-harvested, certified organic, sustainable or renewable plant-based ingredients.

Our pH balanced formulations are both kind to skin, and to our planet.

Free from sulfates, parabens, MIT, artificial colourants, synthetic fragrances, formaldehyde, harsh chemicals & nanoparticles.

Animal & vegan friendly, no animal derived ingredients are used, and nor are any products tested on animals.

Offering options of reusable, recyclable, biodegradable & compostable packaging.

Reduced negative impacts on marine ecosystems.

Proudly sourced from socially responsible and fair-trade global partners.

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